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Marketing: July 2014

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for July 2014

4 Apps that Make it Easier to Use PowerPoint

Apps from SAVO Group, SlideShark, Kingsoft and Workshare promise to make it easier to create, share and present PowerPoint files.

Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don't

Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.

IBM, Apple Join Hands as Unlikely Enterprise Partners

NEWS ANALYSIS: Apple also has been trying to move into the enterprise for a long time, a place IBM has owned for more than 60 years.