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Marketing: July 2015

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for July 2015

CRM Evaluations Not Thorough Enough?

July 21, 2015

A handful of CRM vendors dominate the market, so many CRM buyers conduct few product demonstrations before buying.

Startup Spotlight: Influitive's Advocacy Marketing Software

July 10, 2015

Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain an independent with his advocacy marketing platform.

Bpm'online's CRM Update Puts Process First

July 1, 2015

CRM platform update includes guided field sales tools, along with ominchannel communication and digital marketing automation features.