Email Marketing Trends to Consider
Technology and customer expectations are changing the face of email marketing.
When it comes to digital, or email marketing strategies, technology and customer expectations change the way marketers work. This Media Post article outlines emerging trends in email marketing and how you can leverage them in your own company's email marketing campaigns.
"Impact on Email Marketing: Consumers appear to be using email less for personal communications, relying instead on texting, tweeting, posting on Facebook, etc.
"But because email has a strong permission foundation and gives users control over the inbox, it has become the preferred channel for receiving communications from companies and brands.