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Infusionsoft Updates Marketing Automation Software

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Posted June 23, 2010 By -     Feedback

New features make the company's web-based application even easier to use.

Infusionsoft has announced updates to its marketing automation software. According to the company in this Business Wire release, a new set of features and enhancements make the web-based application even easier for its nearly 20,000 small-business subscribers to use. One of the new features included in the upgrade is Email Builder, a new tool that allows users to create beautiful emails that are supercharged with automation and drag-and-drop functionality that, together, allows small business owners to create better looking emails that match their brand and deliver more effective results in converting prospects and customers.


"Infusionsoft helps small businesses convert more leads, get repeat sales and save time by automating their sales and marketing through a comprehensive web-based tool. Infusionsoft is designed for entrepreneurs with less than 25 employees who want to grow their business more rapidly and effectively without growing staff. Highlights of new features and enhancements in this release of Infusionsoft include:

"Email Builder (BETA) – The Email Builder is a new tool that allows users to create beautiful emails that are supercharged with automation and drag-and-drop functionality that, together, allows small business owners to create better looking emails that match their brand and deliver more effective results in converting prospects and customers.

"Getting Started Guide – Infusionsoft’s ‘Double Your Sales Success Path’ is now built inside the application in a widget that guides users through each and every step to launch email marketing 2.0 campaigns. The Double Your Sales Success Path is a proven methodology that successful entrepreneurs follow to increase their sales and marketing effectiveness—it’s like a marketing-strategy-in-a-box that helps users quickly implement the three key functions of Infusionsoft: email marketing 2.0 broadcasts, follow-up campaigns and automated workflows."

Read the Full Story at Business Wire

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