According to Eduventures.com, offering free Web-based education can drive online sales -- they maintain that education is never out of style, even in the world of e-commerce.According to Eduventures.com, offering free Web-based education can drive online sales --they maintain that education is never out of style, even in the world of e-commerce.
With companies struggling to boost or even maintain online sales of their goods, some are turning to so-called "educommerce." These e-vendors are finding that an educated customer is often a loyal customer.
Eduventures, through extensive research on the e-learning market, opines that many consumers are attracted to sites, not only because of their product offerings but because they cater to their educational needs and interests. They uphold that e-vendors can make their sites more 'sticky' by merging e-commerce with e-learning initiatives.
With customer conversion rates averaging out at 4.7 percent and the costs of acquiring a new purchaser hovering at $25 per person, e-vendors are in dire need of new ways of driving customer loyalty. By offering Web visitors an opportunity to slake their thirst for knowledge, e-vendors stand to bolster online sales and improve on malfunctioning marketing strategies.
The bottom line is that education can be an effective sales and marketing tool - well suited not only to e-tailers, but also to companies in vertical markets ranging from financial services and health care to law and real estate.
Reprinted from sa.internet.com