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A Mile-High Marketing Agreement

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Posted June 18, 2001 By Beth Cox     Feedback

American Airlines inks deal with to let frequent fliers and flower buyers earn mileage points for their e-commerce purchases. signed a multi-year partnership deal with American Airlines to offer both and American Airlines customers frequent flier miles for purchases online.

Customers will receive 10 American AAdvantage (the airline's frequent flier program) miles for every dollar spent on flowers and specialty gifts at Financial arrangements between the companies were not disclosed.

The deal provides with the ability to market to more than 43 million new consumers. will execute e-mail and direct marketing campaigns to its existing customer database, and will send newsletters and inserts to American's customer base of 43 million members. American also will promote to its customers through mailings and other channels as one of its preferred marketing partners. is an Internet and telephone marketer of flowers and specialty gifts that was founded by FTD, the world's largest floral services organization. FTD itself was founded in 1910 as "Florists' Telegraph Delivery."

American's AADVANTAGE travel awards program began in 1981 with 283,000 members and now has about 43 million members nationwide.

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