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DMA Utilizes eStara for Members

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Posted June 26, 2001 By Staff     Feedback

Nation's largest interactive marketing organization to deliver voice over the Web with eStara solution.

The Direct Marketing Association (DMA) is now offering eStara web voice services as an online customer contact tool for its 4,700 member organizations in the U.S. and around the world. DMA members, with questions, or Web visitors, interested in learning more about conference registration, exhibitions or sponsorship, can click eStara links placed on DMA's Website to talk to a DMA representative and receive one-on-one assistance in real-time over the Internet.

The DMA also expects to use eStara's service in its e-mail outreach efforts, allowing e-mail recipients to click on an eStara link embedded in the message to speak with a representative in real time.

With eStara web voice, there are no phone numbers to dial or extra phone lines needed to make the connection. First-call connection times average less than 20 seconds using a standard 56 KB dial-up modem.

The DMA is the leading and largest trade association for businesses interested in interactive and database marketing, with almost 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors.

Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them.

The Reston, Va.-based eStara Web voice connections can be embedded in Website pages, e-mails and ad banners. eStara Web voice is completely compatible with existing call center systems, so there's no installation, capital investment or system integration required. The company's customers include J.Crew, Allfirst Bank and the NHL's Washington Capitals.

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