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BBDO InterOne Believes in Magic

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Posted June 27, 2001 By EnterpriseAppsToday.com Staff     Feedback

One of Germany's leading advertising agencies will deploy Magic eService to provide itself and its customers with totally Web-enabled service centers and to supply additional support to its international accounts.

by eCRMGuide.com Staff

Business application developer Magic Software Enterprises will provide the solutions for BBDO InterOne's marketing projects, as well as to support e-business sites developed for its customers. BBDO InterOne, a member of the BBDO worldwide network of agencies, will use Magic eServiceTM to provide itself and its customers with totally Web-enabled service centers and to supply additional support to its international accounts.

Headquartered in Germany, BBDO InterOne works with companies to develop comprehensive customer management relationship and e-business strategies. The first implementation of Magic eService by BBDO InterOne will involve more than 40 service agents and will allow them the ability to more efficiently respond to requests for new campaigns, changes to Web applications and other customer service-related issues.

Magic eService was designed to streamline service workflow and provide a complete picture of service departments in real time, enabling complete tracking and centralized management of each customer interaction. With immediate and personalized interactive services, customers can be satisfied from first contact to problem resolution.

"We selected Magic eService to implement an enhanced customer service strategy after receiving an extensive demonstration of the technology and witnessing the ease with which the system could be adopted and changed depending upon customer requirements," said Christian Dietrich, general manager of BBDO InterOne. "The fact that Magic eService is 100 percent Web-based was another compelling reason for choosing this solution."

BBDO Worldwide, the parent company of BBDO InterOne and a part of the Omnicom Group, is a global advertising agency network, with approximately 300 operating companies in roughly 70 countries worldwide. Among its international clients are Bayer and Pepsi, which are handled in more than 60 countries each.

Magic Software Enterprises, a member of the Formula Group, develops, markets and supports software development and deployment technology, enabling enterprises to accelerate, customize and integrate applications. Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries.

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