News: December 2001
Witness Announces its "Customer Advisory Committee"
December 31, 2001The global customer relationship solution provider has announced the new members of its "Customer Advisory Committee" for 2001-2002, comprised of users of its eQualityTM software suite.
Oracle Small Business Suite Updated
December 28, 2001NetLedger leverages the power of the ASP model to add several features and enhancements to the Oracle Small Business Suite just 6 weeks after the last major update.
SPSS Enhances Data Mining App
December 27, 2001The Chicago-based CRM provider unleashes Clementine 6.5 -- a new and improved, enterprise-strength, interactive data mining workbench.
A Way to Ease the 'Return' Problem
December 26, 2001UPS, matching a similar service from FedEx, unveils technology that lets merchants send an e-mail shipping label directly to customers who need to return merchandise.
The Three Most Valuable Lessons Learned, Part 2
December 26, 2001Arthur O'Connor explains the second lesson -- new technology should only be implemented if it will improve business processes.
Market Research Bears Fruit Online
December 24, 2001Attracted by promises of speed, reach, and significant savings, businesses and corporations are increasingly turning Web-wards to collect consumer opinions and responses.
More Banks Offering Online Services to Customers
December 21, 2001Community banks continue to invest in technological tools and applications that provide value to customers and increase operational efficiency, according to the Independent Community Bankers of America and Infinet Resources.
Indian CRM Firm Raises US$9m In Series B Funding
December 21, 2001CustomerAsset gets US$2 million from US$45 million Jumpstartup Venture Fund, which makes its first investment in the CRM sector.
Carefully Targeted e-Marketing Campaigns
December 20, 2001E-tailers should use e-mail as a means of engendering customer loyalty instead of bringing about consumer annoyance.
Survey: Gap in CRM Perception between Consumer and Company
December 20, 2001Results of PwC Consulting's Multi-Channel Value Quantification survey indicate that many companies are unsure of what consumers really want, among other key findings.
Seeing CRM Success
December 19, 2001"Creating a CRM Vision" from Gartner indicates that companies who aim to be successful in CRM must adopt an image of what a customer-centric enterprise looks and feels like.
How to Build Customer Relationships Online
December 19, 2001Marketing is not just about getting an order, it's about getting a customer and keeping them.
Hochauser Will Take Helm at Harte-Hanks
December 18, 2001Richard M. Hochhauser will succeed Larry Franklin as chief executive officer, assuming the position April 1, 2002. Franklin, who has been with the company for 30 years, will remain Chairman of the Board.
vReps Raise Their IQ
December 18, 2001New NativeMinds Inc. technology will allow virtual reps to interpret and respond accurately to context-sensitive questions.
Putting the P Into e-CRM
December 18, 2001One of the most overlooked aspects of any CRM strategy is the people on each end of the equation.
Study: Tech Brands Failed To Build Relationships
December 18, 2001A survey of marketing executives found technology companies spent too much time on brand awareness, and too little on CRM.
Korean Tourism Body To Launch Voice-Enabled Info System Next Month
December 18, 2001Korea's National Tourism Organization to deploy SpeechWorks natural language speech solution to enable easy retrieval of information such as sight-seeing tours, popular destinations and geographic regions at any time, from anywhere.
Can Loyalty Survive Recession?
December 17, 2001Frequent-flier and traveler loyalty programs have been rousing successes in engendering brand loyalty, but how will they perform in a recession?
Seagram Puts CentrPort on its Tab
December 17, 2001The Spirits And Wine Group will power its Tequila Don Julio brand with an opt-in sweepstakes promotion from CentrPort, Inc. The intent behind the initiative is to enable Seagram to maximize its marketing programs, raise brand awareness and forge consumer relationships.
IBM Introduces CRM Management Services
December 14, 2001Called a "plan, implement and run" offering, the solution is designed to help accelerate and reduce the risk of CRM deployment at mid-to-large size enterprises.
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