News: April 2002
France Telecom Taps ATG's CRM Portal
April 30, 2002The French telecommunications giant will use ATG's Enterprise Commerce and Portal Suite to sell mobile phones and service subscriptions.
Salesforce.com Is Always Just an Email Away
April 29, 2002Dejima Direct SFA uses natural language technology to provide real-time access to salesforce.com applications from any device — all you need is email.
Customer Service Gains a M.O.M's Touch
April 24, 2002LivePerson launches a new product that lets e-tailers sell to customers through IM-type services and marketing/sales tools.
Citizens Banks on EMC
April 22, 2002With new security threats emerging daily, the Providence, R.I., financial services giant expands its relationship with the Hopkinton, Mass., storage leader to safeguard customer information.
EPIC FastForward
April 19, 2002It's not enough to launch an e-store and wait for shoppers to empty your shelves. Once you've brought buyers in the door it takes effort to keep them coming back. FastForward's Easy Platform for Integrated Communications is a hosted suite of customer relationship management and marketing campaign applications focused on turning first time buyers into loyal fans.
Hollings Wants Consumers to Opt-In to Online Privacy
April 19, 2002Proposed bill would require online advertisers and businesses to get user permission before sharing sensitive information with third parties.
Curing Corporate Schizophrenia, Part 2
April 17, 2002In the first part of this two-part series, we looked at Corporate Schizophrenia -- the bizarre disease that causes companies to spend a fortune trying to engage, attract, and sell prospects, only to take extreme measures to avoid interacting with these same people after they become customers.
170 Systems Tallies $14M
April 16, 2002The Cambridge, Mass., maker of business process management software raises first-round financing for expansion and sales and marketing.
Designing a "My" Area
April 15, 2002So many sites have 'my' areas, whether they are as robust as a 'My Yahoo!' or as simple as a 'my account.' Regardless of its features, each of these areas has a similar purpose: to allow users to manage their personal information.
Feds' New CTO Looks to Enterprise for Guidance
April 12, 2002Former EarthWeb CTO has 24 months to bring the government up to speed with Internet-tested e-security and e-commerce, but says people must come first.
Breaking Through Marketing-Speak and Technobabble
April 12, 2002If your company is considering an investment in Web technology, I feel your pain. It's a pretty difficult task to understand exactly what you are buying. In fact, a large part of my work over the last year has focused on helping companies filter through marketing hype and technical jargon in order to make sound licensing decisions.
Review: Island Data Express Response
April 12, 2002Island Data Express Response is an automated customer service solution that reduces your call center burden and can be used to cross-sell and up-sell, identify your best (and worst) customers, and pinpoint untapped revenue opportunities so you can stay one step ahead of the competition.
Asian Banks Not Giving Enough Attention To Online Customers
April 10, 2002Asian Internet users are banking online in record numbers, but many banks are ignoring their best Internet banking customers, said IDC.
The War for Customer Data Ends in a Draw
April 10, 2002A long-dreamt-of customer data management tool appears to be gaining traction.
BlueStar Solutions Scores $28 Million
April 10, 2002The SAP enterprise application outsourcing provider lands significant Round D funding, looks to grow market share and service offerings.
CRM Spending on the Upswing
April 9, 2002Dataquest found significant industry growth but a TDWI study revealed that almost three-quarters of companies have not yet deployed a CRM solution.
E.piphany Scores With NFL Deal
April 9, 2002CRM agreement will help the league and 32 franchises really get inside the minds of its fan base.
What Taco Bell Taught Me About Customer Retention
April 5, 2002I didn't plan to get a marketing lesson. I really just wanted a steak chalupa.
Hello, Anyone Home?
April 4, 2002A new deal between PresenceWorks and AOL will bring presence capabilities to consumer Web sites and business applications alike
Curing Corporate Schizophrenia, Part 1
April 3, 2002Why do businesses spend a fortune enticing people to become customers, then shun those same people once they are customers? The causes -- and the cure -- for this all-too-common malady.
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