News: April 2003

Industry and product news on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for April 2003

Targeted E-mail: A Case in Point

April 30, 2003

When financial services provider Charles Schwab & Co. needed to create a high performance e-mail solution in order to send its clients …

Welcome to Spam Week

April 29, 2003

Wacky stunts? Spammers in the slammer? Bounties on unscrupulous mass e-mailers? While the FTC listens, Congress talks tough.Spam Becomes …

RightNow Reports Another Quarter of Growth

April 29, 2003

The customer service ASP reports continued growth, touts benefits of its hosted, multi-channel support service.

What Should You Measure? Part 1: E-Commerce Metrics

April 28, 2003

More data at our disposal, less time to make sense of it. How to tell which measurements are critical. Part one of a series.

iPhrase Adds Analytics

April 23, 2003

The Cambridge, Mass., search specialist intros new software to help companies improve their Web site customer service sections.

WebSideStory Connects Analytics with Enterprise Apps

April 16, 2003

HitBox Business Integration services is designed to let users integrate historical information into a hosted data warehouse

Geotargeting: Why It Matters to Marketers

April 16, 2003

It's 9 a.m. Do you know where your users are?

Salesnet Takes SFA Offline With .NET

April 14, 2003

The Web-based sales force automation ASP announces offline version based on .NET framework and Microsoft SQL Server Desktop Edition, claims …

Hosted CRM Solution Delivers Quick Payback

April 9, 2003

When a company grows rapidly through worldwide acquisition, tracking sales efforts can become difficult, especially if newly bought …

How to Ruin a Multichannel Campaign in Five Easy Steps

April 9, 2003

Follow along as Jack Aaronson goes through the steps making a well-intentioned multichannel marketing campaign fail.

Siebel, AT&T Join Forces on Managed Services

April 8, 2003

The two form a strategic alliance bent on delivering end-to-end hosting for mission critical applications.

Customer Service Lags, CRM Spending Expectations High

April 4, 2003

Online customer service has not met expectations, but projections of increased CRM spending through 2003 may aid the market — and …


April 2, 2003

When the numbers carry too much weight, they're counter-productive.

AOL, Infinity in Content-Swap Promo

April 1, 2003

Radio broadcasts will wend their way into AOL's network to help promote the ISP's enhanced broadband service. Also, MLB.com is the ISP's …