Social Software Spending to Increase
Gartner predicts that social CRM will encompass eight percent of all CRM spending in 2012.
A new Gartner study focusing on social software spending predicts that by 2013, spending on social software to support sales, marketing and customer service processes will exceed $1 billion globally. Also noted in this CIOL news report is that social CRM is expected to encompass eight percent of all CRM spending in 2012.
"'Over the next three years, social CRM will continue its exponential rise, software-as-a-service (SaaS) will become routine, salesforce.com will reshuffle the market order, and consultants and system integrators will sell their own CRM software,' said Ed Thompson, vice president and distinguished analyst, Gartner."