Research: June 2010

With email marketing, you have only a few seconds to grab readers' attention. Here's how to make every second count so you can get readers to open, read and click on marketing campaigns.

Looking for evidence that today's open source CRM solutions are as reliable and can provide more bang for the buck than traditional proprietary CRM applications? Here are ten good reasons.

While you can handle your e-mail marketing services in-house, tapping one of the many email marketing service providers can lead to more sophisticated campaigns.

Incorporating customer preferences and media consumption into your media mix allocation adds an important new dimension to your marketing initiatives.