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Research: June 2010

Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for June 2010

Ten Tips to Get Customers to Engage With Email Marketing

June 21, 2010

With email marketing, you have only a few seconds to grab readers' attention. Here's how to make every second count so you can get readers …

Top 10 Reasons to Consider Open Source CRM

June 8, 2010

Looking for evidence that today's open source CRM solutions are as reliable and can provide more bang for the buck than traditional …

How to Buy Email Marketing Services

June 3, 2010

While you can handle your e-mail marketing services in-house, tapping one of the many email marketing service providers can lead to more …

Enhance Customer Marketing With the Right Media

June 1, 2010

Incorporating customer preferences and media consumption into your media mix allocation adds an important new dimension to your marketing …