Research: December 2011

Eight CRM Predictions for 2012

December 28, 2011

CRM had a good year in 2011 with its highest revenues in many years. So what does the future hold? EnterpriseAppsToday asked CRM analysts and industry experts for their predictions for the year ahead.

Rethinking Business Intelligence for Marketing: Strategy, Technology, Metrics

December 22, 2011

A recent IBM study highlights the shifting challenges for chief marketing officers and the potential for business intelligence.

Cloud Momentum Grows with SAP Bid for SuccessFactors

December 20, 2011

SAP’s planned acquisition of SuccessFactors demonstrates that enterprise software vendors cannot ignore the growing importance of the cloud.

Top Business Analytics Startups of 2011

December 14, 2011

As 2011 draws to a close, EnterpriseAppsToday takes a quick look at some of these companies and shows how their apps dovetail with key business intelligence trends.

ERP No Longer Application End-all, Be-All

December 9, 2011

Computer Economics’ Frank Scavo says companies are beginning to think of ERP in a new way, as a foundation for innovation.

CRM Going Social, Mobile

December 7, 2011

Major vendors like SAP and Salesforce.com are betting mobile and social technologies will be a prominent part of CRM strategies in 2012.  

Salesforce Makes Mobile Move

December 5, 2011

Salesforce.com makes it easy for iOS, Android users to get mobile apps via its AppExchange.