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Research: November 2013

Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for November 2013

Big Data: What Will You Do for an Encore?

Organizations that want to keep deriving benefits from Big Data after the initial implementation will create a customer-driven analytical …

Review: ExactView Performance Marketing Platform

Real-time tracking and the ability to customize almost everything are strong features of Performance Horizon Group's ExactView performance …

Big Data and Customer Metrics: Time for a Change?

Big Data is no panacea, says the author of "Innovating Analytics." Focusing on the wrong data or not taking context into account can lead to …

Project Portfolio Management Buying Guide

Project management is a challenge for almost every organization. Project portfolio management software can help by offering a clearer view …

SMEs Enjoy Business Intelligence Edge

SMEs are often more agile and closer to their customers than their larger counterparts, which gives them a business intelligence advantage, …

Testing Mobile Apps: Addressing the Challenge

Mobile enterprise apps are complicated to build and test because of the wide variety of devices supported by some companies. An automated …

Customer Engagement Growing Focus for Salesforce Users

A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the …

Can Google Apps Unseat Microsoft in the Enterprise?

Buoyed by cloud and mobile adoption, Google Apps is winning enterprise customers. Office 365 is Microsoft's alternative to Google Apps. How …

Review: KXEN InfiniteInsight Genius and Predictive Offers

Reviewer Matt Sarrel finds that KXEN's InfiniteInsight and Predictive Offers apps enable business people to build predictive analytics …