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Research: November 2013

Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for November 2013

Big Data: What Will You Do for an Encore?

November 27, 2013

Organizations that want to keep deriving benefits from Big Data after the initial implementation will create a customer-driven analytical …

Review: ExactView Performance Marketing Platform

November 25, 2013

Real-time tracking and the ability to customize almost everything are strong features of Performance Horizon Group's ExactView performance …

Big Data and Customer Metrics: Time for a Change?

November 20, 2013

Big Data is no panacea, says the author of "Innovating Analytics." Focusing on the wrong data or not taking context into account can lead to …

Project Portfolio Management Buying Guide

November 18, 2013

Project management is a challenge for almost every organization. Project portfolio management software can help by offering a clearer view …

SMEs Enjoy Business Intelligence Edge

November 15, 2013

SMEs are often more agile and closer to their customers than their larger counterparts, which gives them a business intelligence advantage, …

Testing Mobile Apps: Addressing the Challenge

November 14, 2013

Mobile enterprise apps are complicated to build and test because of the wide variety of devices supported by some companies. An automated …

Customer Engagement Growing Focus for Salesforce Users

November 13, 2013

A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the …

Can Google Apps Unseat Microsoft in the Enterprise?

November 5, 2013

Buoyed by cloud and mobile adoption, Google Apps is winning enterprise customers. Office 365 is Microsoft's alternative to Google Apps. How …

Review: KXEN InfiniteInsight Genius and Predictive Offers

November 1, 2013

Reviewer Matt Sarrel finds that KXEN's InfiniteInsight and Predictive Offers apps enable business people to build predictive analytics …