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Research: September 2015

Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for September 2015

5 Mobile Marketing Trends

September 28, 2015

Mobile marketing is undeniably hot. These five trends offer insight into mobile marketing strategies employed by leading-edge companies.

How to Get Funding for an Enterprise Mobile App

September 24, 2015

A mobile app offers so many benefits, you should have no problem getting it funded, right? Maybe, but you still need to build a strong …

ERP Buying Guide: Top Tier Vendors

September 23, 2015

A handful of vendors lead the ERP market. What do they offer their customers?

Video Roundtable: Executive Tech Priorities and Challenges

September 23, 2015

"Smart" technologies such as the IoT - and how to deal with the added complexity they create - will be among topics addressed by a panel of …

Seeking Truth about Hadoop

September 22, 2015

How many organizations use Hadoop, and more important, how many derive value from it? New survey offers different picture than one released …

CRM Market Leaders? It's Complicated

September 18, 2015

Most folks agree that Salesforce, Microsoft, Oracle and SAP dominate the enterprise CRM market. But the picture gets fuzzier in looking …

Getting Data Governance Right

September 17, 2015

To get data governance right, organizations must benchmark their current efforts and create a data governance "road map" for the future.

3 Social Media Monitoring Success Stories

September 16, 2015

Proliferating social media outlets make it tough for companies to craft cohesive marketing efforts. Fortunately, social media monitoring …

Vertical CRM Not Just for Little Guys

September 11, 2015

With new 'clouds' for health care and financial services, Salesforce joins SAP and Oracle in offering industry-specific CRM software.

Startup Spotlight: Pipedrive's CRM for SMBs

September 9, 2015

Two former door-to-door salesmen learn a $50,000 lesson and launch an award-winning CRM startup.

How to Solve 4 Enterprise Mobility Challenges

September 8, 2015

To ensure the success of their mobile initiatives, enterprises need to be aware of key challenges and how to solve them.

9 Tips for Awesome Data Analytics

September 2, 2015

Credit Karma is on the leading edge of data analytics. One of the company's senior software engineers shares some of the ways his team uses …