Retail: March 2001

Getting e-Together

March 30, 2001

A Boston Consulting Group report indicates that consumers are more likely to patronize an offline store with an online component.

Designing Your Site for the "Frequent Flyer"

March 30, 2001

The Catalyst Group Design explains how you can keep everyone happy by optimizing your site for both newcomers and veterans.

Offline Brands Continue to Master E-Commerce

March 28, 2001

As if the most recent holiday season wasn't proof enough that offline brands are taking over the e-commerce world, a survey by Andersen found that e-tailing sites associated with brick-and-mortar stores are delivering the best overall customer satisfaction.

Volkswagen Goes Full Throttle with Vignette for Customer-Driven Web Sites

March 27, 2001

Volkswagen's deployment of Vignette Internet applications began at the popular Autostadt ("Auto City"), which went live with an intranet and extranet in April 2000. The car distribution center will use Vignette applications as a notification tool for customers.

What Customers Taught E-Business

March 23, 2001

If e-biz wants to evolve and flourish, it better pay attention to what customers are saying.

Despite Customer Service Woes, Online Retailing Keeps Growing

March 21, 2001

Greenfield Online found that for 10 consecutive quarters, more than 60 percent of U.S. online consumers have made at least one purchase on the Web. Imagine what retailers could do if they gave customers what they wanted.

Take My Purchase, Please

March 19, 2001

If your customers are abandoning the shopping cart before completing the transaction, it could be that your return policy does not make them feel comfortable about purchasing from your site.

A View from a Shopping Cart

March 16, 2001

These 10 secrets to shopping cart satisfaction can enhance a customer's overall experience at your site.

Aussie Consumer Sites Found Wanting

March 15, 2001

A sweep of Internet sites by the Australian Competition and Consumer Commission (ACCC) has found only three in ten e-tailers allow for the return, exchange and refund of goods.

8 Convenience Factors

March 12, 2001

Consumers are forsaking the mall where parking spots are scarce and crowds are plentiful in favor of shopping from the comfort of their robe and slippers.