Retail: August 2001
How Many Clicks to an Order Form?
August 31, 2001Are you making your customers click though unnecessary pages to get to your order form?
Artificial Help Wanted
August 30, 2001If you want to try employing workers of the non-biological variety, Zabaware's Ultra Hal Representative could be an inexpensive and viable option. The bot may not answer every support question correctly but he may have a future in stand-up comedy.
Valassis Cuts Off Save.com
August 29, 2001Despite links to big-name advertisers, spokespeople say demand simply wasn't there.
HP: Your New Online Consultant
August 29, 2001More than 6,000 experts are standing by to answer HP business customer's questions in various categories, such as IT design, integration and deployment.
Case Study: Developer Helps Floral Web Site Bloom
August 21, 2001KaBloom, a Woburn, Mass., florist, wanted to enhance its 1998-era Web site as the centerpiece of a strategy to deliver flowers around the nation and the world. So what did it get by turning to Zengine, a Berkeley, Calif., e-commerce developer?
More Than a Sporting Proposition
August 21, 2001Global Sports ups its financial guidance and signs an e-commerce services deal with Kmart's Bluelight.com that expands beyond sporting goods.
Former Postmaster General Joins comScore Board
August 16, 2001Henderson adds Web data measurement firm to recent appointments.
Case Study: For Site Upgrade, Sam's Club Stays In-House
August 16, 2001Over the past year the site has undergone weekly updating, using shopper feedback to introduce changes and innovations. And when the time came to go to market with large-scale upgrades, Sam's Club management -- following both Wal-Mart's philosophy and a trend in a time of close-to-the-vest spending on IT upgrades -- turned inward rather than hiring outside developers.
Kohl's Mixes Site with Blue Martini
August 15, 2001Blue Martini Software, Inc. applications are providing the customer relationship management (CRM) force behind a new e-commerce site from Kohl's Department Stores. The fully functional retail site replaces the informational pages that Kohl's had originally constructed to represent their online presence.
DMA sets Guidelines for the E-greedy
August 15, 2001To help ensure a pleasant experience for the e-consumer (and profits for the e-tailer), the Direct Marketing Association (DMA) has drafted a set of guidelines they hope e-tailers will follow.
Yube' Unveils Simple Web Sign-On
August 13, 2001Getting your software in the hands of employees and customers doesn't have to be like pulling teeth says one Santa Clara, Calif.-based company.
Bluefly Woos Repeat Customers, Narrows Losses
August 2, 2001The upward tick in sales year-over-year, along with bigger orders by repeat customers helped drive the results.
Coloring Expectations
August 2, 2001Online purchases are frequently returned because of inaccurate color representation. Thanks to SHOP WITH COLOR — a joint initiative by Pantone, Inc. and TrueSpectra, Inc. — online consumers can now shop with color confidence.
Batteries Not Included
August 2, 2001Customer satisfaction includes avoiding customer disappointment. When designing your product catalog pages on your Web site, take extra care to reveal any supplemental items, hidden or unexpected charges and incurred fees that go along with your products.
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