Retail: September 2002
Applications of CRM, sales, marketing, business intelligence, customer service, social media and networking, supply chain, and e-commerce software and solutions in the retail industry. - Archive for September 2002
Case Study: Buy.com
September 25, 2002The e-tailer uses the Microsoft platform to run one of the Internet's leading e-commerce operations.
Your Website as a Narrative Device, Part 3: Micronarratives
September 25, 2002How to use reviews, testimonials, products guides and opinions to appeal to 'Everyman' and 'Experts-Only' buyers.
Your Web Site As a Narrative Device, Part 2: Call to Action
September 11, 2002Don't just stand there, DO something! Your site should be filled with relevant calls to action -- and the expectation not everyone's going to answer that call.
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