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BroadVision Fights Back

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Posted May 15, 2002 By Beth Cox     Feedback

Staggered by the IT spending slowdown, the business software company hires a marketing guru and launches a new iteration of its enterprise product family.

Hit hard by the slowdown in IT spending, business and e-commerce software company BroadVision Inc. is fighting back with the launch of its BroadVision 7 family of next-generation enterprise portal apps and the appointment of a new marketing exec.

The Redwood City, Calif.-based company , which lost $36.1 million or 13 cents per share in the first quarter, has a lot riding on its new products. The company's stock, once traded at more than $80 a share, closed Tuesday at 96 cents.

BroadVision also named a new marketing guru, appointing Andrew J. Nash as executive vice president and chief operating officer to oversee the company's worldwide sales, service and marketing operations.

Nash most recently served as chairman and chief executive of Collaborex, a provider of e-commerce software and consulting services that shut down at the end of February 2001.

In April the struggling BroadVision said it would cut 300 jobs from a base of approximately 970 employees. Pehong Chen, BroadVision's president and CEO, said at the time that "... until conditions improve, we are sharpening the focus of our investments to concentrate on opportunities in the enterprise business portal space."

And that's exactly what the company did with today's product launch.

BroadVision 7 is composed of BroadVision One-To-One Portal 7.0, BroadVision One-To-One Commerce 7.0 and BroadVision One-To-One Content 7.0.

BroadVision, which announced support for its new product release from a slew of other companies including IBM and Sun Microsystems, said BroadVision 7 is "an integrated, open standards-based family of applications" featuring personalization, enterprise portal, multi-channel commerce and content management technology.

BroadVision One-To-One Portal's personalization technology creates a unique view of the portal for individual users based on their preferences, roles and entitlements, the company said. Web-based tools allow business users to easily configure these personalized navigation features and delegate administration functions to appropriate domain experts within the organization.

Other new features include: enhanced collaboration capabilities through "microsites" that can be dynamically created by business users; Web services support through a configurable Web services portlet; integrated content management that allows authorized users to check out, review, edit and add content directly within the portal; support for multiple, personalized top-level pages with drag and drop customization; a centralized, Web-based interface for portal configuration; robust single sign-on and LDAP support; enhanced online help features; optional integration with FAST search and enhanced analytics support.

The optional BroadVision eMarketing application module for BroadVision One-To-One Commerce 7.0 enables marketing teams to plan, deliver and track personalized, online marketing campaigns.

The portal and commerce applications will be available for four operating systems - Hewlett-Packard HP-UX, IBM AIX, Microsoft Windows 2000 and Sun Solaris Operating Environment.

The company also announced the availability of CPU-based pricing in addition to its existing development/deployment pricing. CPU-based pricing starts at $60,000 per CPU for BroadVision One-To-One Portal and BroadVision One-To-One Commerce and $40,000 per CPU for BroadVision One-To-One Content.

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