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Reflect.com To Leverage comScore Networks' 360-Degree View

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Posted December 13, 2000 By EnterpriseAppsToday.com Staff     Feedback

comScore's Customer Knowledge Platform helps beauty site make informed marketing decisions that will increase e-commerce revenue.

RESTON, Va. -- comScore Networks Inc., creators of the next-generation Customer Knowledge Platform, today announced that Reflect.com, the first customized beauty service created solely for the Internet, has chosen comScore to provide services and solutions that will enable Reflect.com to understand its customers better in order to optimize offerings to cosmetic buyers worldwide.

The agreement between comScore and Reflect.com will provide a comprehensive view of Reflect.com's customers with the objective of understanding how to retain them, how to convert non-buyers into buyers, how to increase average shopping basket size and how to increase the effectiveness of promotions.

"Building a one-to-one relationship with each woman and meeting her unique beauty needs is at the core of our business," said Matt Doyel, director of customer focus at Reflect.com. "comScore's Customer Knowledge Platform will assist us in better understanding our customers, and will ensure that each woman has a delightful experience when creating her customized beauty products online."

comScore's data will ultimately provide a foundation for a longer term study to understand the behavior of online cosmetic shoppers in order to gain marketshare of offline buyers.

"As the leading provider of customized beauty products online, Reflect.com can increase the value of its customized services by gaining a real understanding of online effectiveness," said Magid Abraham, president and CEO of comScore.

"Knowing what customers want is crucial -- for any retailer -- especially for a company offering personalized services. comScore's data will provide Reflect.com with the knowledge of what is or is not effective, which will allow it to improve on its highly personalized value proposition."

comScore Networks was founded in August 1999 by Chairman Gian Fulgoni, formerly chairman and CEO of Information Resources Inc. (IRI) and CEO Magid Abraham, Ph.D., founder and former CEO of Paragren Technologies, a CRM software provider now part of Siebel Systems, and president/COO of IRI. Together they grew IRI from a start-up into a leading market information firm in the United States with annual revenues in excess of $500 million. Both are recognized experts in the field of building solutions based on an improved understanding of consumer behavior.

About comScore Networks

comScore Networks is a provider of infrastructure services to the Internet E-conomy based on its next-generation Customer Knowledge Platform. comScore provides the only comprehensive information available on Internet users, including buying behavior, anywhere on the Web. Its services are based on the electronic monitoring of millions of people who have opted in to allow their behavior to be confidentially monitored. comScore provides detailed information to optimize decision-making and fuel high-performance CRM solutions. The company's investors include Accel Partners, Brinson Partners (NYSE:UBS), Comdisco Ventures (Nasdaq:CDOV), divine interVentures (Nasdaq:DVIN), Flatiron Partners, Forrester Research (Nasdaq:FORR), Institutional Venture Partners, Lehman Brothers Venture Fund (NYSE:LEH) and Siebel Systems (Nasdaq:SEBL). comScore Networks is headquartered in Reston, Va., with offices in Chicago and San Bruno, Calif. Visit comScore Networks at www.comscore.com.

About Reflect.com

Reflect.com is an interactive, customized beauty eBusiness that harnesses the power of the Internet to empower women to create their own beauty products. With a unique line of beauty products, Reflect.com offers a truly customized online beauty experience. Formed in September 1999 by Procter & Gamble (NYSE:PG), Institutional Venture Partners and Redpoint Ventures, Reflect.com is headquartered in San Francisco. Women of all ages are encouraged to experience customized beauty by registering now at

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