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AdSense Profile: Making Money on Google: Page 2

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Posted March 10, 2008 By Amy Mayer     Feedback
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Video and Mobile Programs
The video units connect publishers' AdSense accounts to their YouTube accounts and bring video content into the publisher's site.

"Video units enable AdSense publishers to display relevant, targeted video content within a customized, embedded player that's ad-supported," the spokesperson explained.

Google manages the AdSense program completely in-house, including providing information about how well publishers are doing. The Ad Review Center lets a publisher review ads to ensure appropriate ads are being sent their way. It's a way Google tries to provide publishers with transparency and control, the spokesperson said.

In addition to the standard Web AdSense, Google also has an AdSense for mobile option, allowing you to similarly place targeted ads on your mobile sites so users see them on their handheld devices. There are just two formats, single and double (stacked) text ads. Mobile publishers have access to the filters for blocking ads from competitors that are available to all AdSense publishers. Payout for mobile ads is cost-per-click.

Within a user's AdSense account, Google provides reporting tools to let publishers see numbers of ad clicks, click-through rates and earnings. Custom views of these reports, such as by date range, are also available. A relatively new tool for publishers is the Manage Ads page. It lets you save information about your ad style preferences on Google's servers, thereby speeding up the coding process.

Overall, the Google spokesperson says the goal is to both accommodate users and boost the business of publishers.

"Google AdSense is allowing publishers to provide more helpful and relevant information to their visitors," the spokesperson said, "and the additional revenue empowers them to focus on their passion and grow their business."

Amy Mayer, a frequent contributor to, is a freelance writer and independent radio producer based in Greenfield, Massachusetts. Check out her Web site

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