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Nostalgic Technology

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Posted October 2, 2001 By Robyn Greenspan     Feedback

While e-business technology tries very hard to replicate the personal assistance that the corner hardware store can offer it is still very difficult to provide a human touch on the Internet. WiseUncle Advisor may deliver the happy medium, combining the best of old fashioned retailing with 21st century e-tailing.

Online shopping is a world away from the comfort of an old fashioned Mom-and-Pop store where a kindly suggestion from the owner was enough to prompt a sale. While e-business technology tries very hard to replicate the personal assistance that the corner hardware store can offer it is still very difficult to provide a human touch on the Internet.

WiseUncle Advisor may deliver the happy medium to your e-commerce site. Using behavioral science principles to simulate a conversation between a customer and a highly knowledgeable source of advice, WiseUncle Advisor is a customizable artificial intelligence software application used by organizations to help their customers make complex purchase decisions online. Unfamiliar terms and words are defined for the customer to aid in making educated choices in response to WiseUncle Advisor's questions.

Nostalgic Technology


In essence, the Advisor asks customers about their needs and then provides them with informed product choices — the equivalent of a salesperson handing you the perfect shoes to match that carnation pink dress. These product recommendations help consumers to buy with confidence, increasing conversion and decreasing returns.

WiseUncle Advisor uses WiseUncle's Socratic InferencingTM technology — a method for taking plain English customer information and making intelligent associations with possible answers to create specific recommendations. Advisor can differentiate between over 140 billion configurable options with dynamic dialog generation that adapts to the customer's responses.

Additionally, the information gleaned from conversations with customers is used to create specific data profiles that can be mined into comprehensive business intelligence.

WiseUncle Advisor combines the best of old fashioned retailing with 21st century e-tailing.

Reprinted from ECommerce Guide.

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