Top White Papers and Webcasts

  • Jack Rogers, a designer footwear and accessories company, knows their customers’ general preferences and product demand patterns, but customer preferences are fluid and can change. Due to the products’ seasonal nature, there are year-over-year patterns to when demand for certain products begins to increase. Recently, demand for one set of product categories started to increase in February, much earlier than expected. This case study explores how the company adjusted their planned email marketing …