Top White Papers and Webcasts

  • While McKinley Elevator Corporation has a strong industry reputation as a distributor and is sought out by leading manufacturers to sell their products, it’s not a unique provider in its market. Without differentiators, the company ran the risk of being commoditized. CFO Kevin Rusin knew McKinley needed stronger offers to avoid this trap and the inevitable downward pricing pressure that went with it. Read this case study to learn how McKinley incorporated IoT devices and analytics–driven field …

  • Selecting a CRM system that is a perfect fit for your business is an important step for your organization but may seem like a laborious and complicated task. However, taking the right approach can turn this project into an ROI–positive project with win–win results for your staff as well as your customers. This comprehensive Buyer’s Guide designed to help you avoid costly mistakes while choosing CRM. The Guide is based on the analysis of numerous cases and outlines essential checkpoints to review while …