Top White Papers and Webcasts

  • Third-party paper jointly sponsored by SAS, Accenture, and Intel and conducted by Harvard Business Review Analytic Services.   Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics.   This Harvard Business Review Analytic Services research paper looks at how businesses are using advanced customer data …