Super Bowl Ads to Focus on Social Media
Many Super Bowl advertisements this year will focus on social media and loyalty marketing.p>Many Super Bowl advertisements this year will focus on social media and loyalty marketing.
"Denny's plans to use its Super Bowl TV spot to raise awareness around its social media promotion to win a year's free Grand Slam meals, along with other giveaways," writes DMNews' Dianna Dilworth. "The idea is to drive fans to its Facebook fan community. The social network, which provides members exclusive offers and coupons, is a significant component of the brand's loyalty strategy."
Similarly, Monster.com plans to use its ads to increase awareness of the new social networking features of its web site, and Coca-Cola will focus its advertisements on its Open Happiness CRM program and social community.
Click on the following to read the DMNews article: Brands kick off CRM at big game