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SAP Rolls StreamWork Collaboration into CRM, ERP

By Vangie Beal     Feedback

The cloud-based enterprise social networking solution now integrates with SAP customer relationship management (CRM), and other apps will follow.

SAP (NYSE: SAP) is going social. The company has announced it is extending enterprise social networking and collaboration by integrating its cloud-based SAP StreamWork Application with all SAP business software, making StreamWork the "social hub" for all things SAP.

The StreamWork Application enables sales teams to collaborate directly with their customers to help ensure that products and services are delivered when expected and to help address the defined requirements, the ERP software vendor said.

The company has already integrated SAP into SAP's Product Lifecycle Management (SAP PLM) application. Now, SAP is offering new integration with SAP Customer Relationship Management (SAP CRM), to provide social CRM and collaboration to sales teams.

When StreamWork, the company's collaborative decision-making (CDM) solution, is integrated into SAP applications, it brings people, information and processes together to deliver efficient problem-solving, faster decision-making and greater productivity to the enterprise, the company said.

For SAP CRM, integration with the cloud-based SAP StreamWork Application helps sales leaders bring an organization's teams together — including sales, customer service and consultants — to help close sales opportunities more quickly.

According to SAP, when collaborative decision-making applications are linked with existing business processes like performance management, CRM, forecasting and procurement, the result is to bring the right people together and provide the tools they need to make better decisions.

"More and more our customers ask us how they can use collaboration strategically in their businesses," said Jack Miller, SAP's global vice president of Global Collaboration and Cloud Analytics. "With SAP StreamWork, we've delivered a contextually-relevant approach that's easy for business people to learn and use within their current processes, while at the same time serving the security and flexible management needs of IT."

Other integrations for SAP StreamWork have already been delivered for SAP's Product Lifecycle Management application and the SAP BusinessObjects Strategy Management application. SAP is currently planning for SAP StreamWork integration with the SAP BusinessObjects Business Intelligence (BI) platform.

SAP StreamWork is currently available in enterprise, professional or basic editions. A free trial is also available on the SAP website.

This article was originally published on May 4, 2011
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