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Procter & Gamble Chooses i2

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Posted May 15, 2001 By eCRMGuide.com Staff     Feedback

The consumer products marketer will use i2 CRM Solutions to improve customer service and order management methods.

Procter & Gamble, marketer of consumer products, will utilize the solutions provided by i2 Technologies, Inc. to improve customer service and order management methods.

i2 CRM (customer relationship management) Solutions is designed to enable companies such as P&G to fulfill their vision of an automated, touchless, quality order processing system that connects to multiple private and public marketplaces while providing multiple levels of automation to match all customers' capabilities.

"i2 is extremely happy to partner with P&G in our mission to drive value through second generation e-business solutions. The i2 CRM Solutions, utilizing the order management capabilities, should allow P&G to improve service to its customers while reducing order management costs and minimizing disruption to their existing infrastructure. P&G is clearly leading the way in the development of future order management capabilities in the Consumer Goods industry," said Steve Robinson, executive vice president, i2 CRM.

Founded in 1988, i2 applies leading technologies and sound business principles to optimize operations across the enterprise, enable collaborative commerce across the supply chain and deliver on the promise of e-business across all industries. i2 TradeMatrix allows global e-business customers to create both private and public marketplaces, while improving the efficiencies of all participants.

Cincinnati, Ohio-based Procter & Gamble markets approximately 300 brands to nearly five billion consumers in over 140 countries and has on-the-ground operations in more than 70 countries.

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