The War for Customer Data Ends in a Draw

A long-dreamt-of customer data management tool appears to be gaining traction.

How Salespeople Can Improve Value

My last column solicited suggestions for a new data analytics acronym. I got enthusiastic responses. One was suggested by Michael DesRochers, CEO of MicroArts. He and his firm use "BRM" for "basic relationship management."

Who Needs An Acronym? We Do

Everyone from email marketers to call center operators consider themselves to be in the CRM business these days. And when a term encompasses everything, it begins to mean nothing.

Measurement Made Simple

Analyzing data isn't difficult. Just ask Mr. Troutman, Dev's seventh-grade gym teacher.