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Mark Sakalosky

Everyday Metrics

How marketers can gauge success on a daily basis.

Mistakes Happen

Your personal, private information will never be released to a third party for any reason. Unless, of course, it is.

The Internet and the Right to Privacy

Pending privacy decisions will affect everyone, personally and professionally.

Behind the Privacy Policy Veil

Does your privacy policy protect your business?

Fluffing the Numbers

Don't believe everything you see or read -- particularly offline media's demographic data.

CRM, the Pentagon, and You

Total Information Awareness: Can the Pentagon launch the biggest CRM deployment in history?

AOL's Got Your Numbers (Should You Be Allowed to Use Them?)

Marketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around.

RFM, Part 3

If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers.

Going Guerilla with CRM

Think CRM has to encompass your entire enterprise? In an ideal world, the answer might be yes, but in the real world that's not always the case.

RFM, Part 2

This second part of a three-part series discusses how to apply an RFM model to an Internet media company.

RFM, Part 1

If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers.

Customer Data? We Don't Have Any Customer Data

You start a new job and, much to your horror, discover that the company doesn't analyze its Web site log files. It's time for you to change that.

 
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