R.J. Reynolds Tobacco is taking tentative steps into online marketing, with a customer retention program designed to keep its Doral cigarette brand top-of-mind with consumers — by giving them a discount PC. Through an agreement with PeoplePC, which sells low-cost…
Consumers are more confident in the Web, according to the latest findings from a quarterly study conducted by Yahoo! and market research giant ACNielsen. The study, which uses an index to calculate changing opinions, polled 1,000 consumers — not necessarily…
Clearly the economy hasn’t been especially friendly to technology companies during the past year and a half, but a new study suggests that most of those brands didn’t do themselves any favors, either — shooting themselves in the foot by…
Yesmail.com is slated to purchase Netcentives’ e-mail marketing unit, following a Chapter 11 auction conducted last month. The purchase is expected to close on Friday. Chicago-based yesmail.com, a unit of Internet holding company CMGI, declined to comment on the acquisition.…
Online analytics firm Personify is tying the knot with Web marketer Angara, in a bid to offer all-in-one tools for optimizing and targeting Web content to consumers. The merged firm, which will retain the name Personify, also received an undisclosed…
Trust — or the lack of it — is emerging as one of the critical roadblocks to success in e-commerce and online marketing initiatives, according to a recent report by management consultants McKinsey & Co. The report cited a Georgia…
Consumers’ concerns over privacy are taking a massive toll on Internet commerce, with Internet research firm Cyber Dialogue in a recent study putting that total at $3.4 billion yearly. The New York-based research firm interviewed a sample of 500 Internet…
Two competitors in the nascent “e-mail change of address” arena will band together to offer a single service for consumers and marketers, as Return Path and Veripost have agreed to merge. Startups Return Path, headquartered in New York, and Superior,…
Web services firm eSynergies continues its string of acquisitions, on Monday offering to buy e-mail marketing player e2 Communications. The all-stock purchase, specific terms of which were not disclosed, will give Newport Beach, Calif.-based eSynergies access to the approximately 400…
Incentive marketer Netcentives (NASDAQ:NCNT) continued its efforts at restructuring Thursday, laying off 28 percent of its 180-person workforce. Although the firm wasn’t specific about what positions would be cut, it said the jobs affected were not in the San Francisco-based…