Despite their growing use of e-mail marketing, large businesses are facing serious problems that stand to drastically undermine the industry’s long-term effectiveness, according to a new study conducted by IMT Strategies and sponsored by the Direct Marketing Association and the…
Offline couponer Valassis (NYSE:VCI) said it will not continue funding its majority-owned online unit, Save.com — effectively terminating the operation. Instead, Lovonia, Mich.-based Valassis said it would concentrate on its offline businesses while maintaining its minority investment in privately-held Coupons.com,…
E-mail marketer yesmail.com is aiming to beef up its capabilities in CRM, as the customer acquisitions space sees continued weakness. The Chicago-based company, which is majority owned by Internet holding company CMGI, has spent most of its life positioning itself…
Cathay Pacific Airways will give away thousands of Compaq iPAQ Pocket PCs to its premium air passengers who buy round-trip business or first-class tickets for travel from designated cities to Hong Kong. Cathay Pacific is hoping that the success of…
Software firm NeoPlanet — best known for its alternative Web browser — this week unveiled a new suite of marketing products and a deal with PC maker Compaq (NYSE:CPQ) to roll out some of those offerings. The Tempe, Az.-based company’s…
Despite persistent questions about Web ads’ branding power, and in spite of negative consumer reaction to ads like X10’s “pop-under,” Internet users in general actually find Web and wireless ads useful, according to a study conducted in Europe by Datamonitor.…
E-commerce sites are failing to take advantage of a critical channel for their online marketing efforts — word-of-mouth, according to a report from research firm Jupiter Media Metrix. According to the study, 45 percent of consumers choose e-commerce sites based…
E-mail marketing has seen explosive growth during the past year — and doesn’t show any signs of abating, according to analysts at Aberdeen Group. Indeed, in a new study, the consultancy predicts that e-mail marketing will continue booming through 2003.…
AOL Time Warner is throwing marketing muscle behind its partnership with American Airlines, launching a new promotion on Thursday for the pair’s co-branded loyalty program program. The new promotion, “Your Summer Getaway,” aims to boost interest in AOL AAdvantage Rewards…
Web users are likely to purchase consumer packaged goods online, despite well-publicized horror stories from outfits like Webvan and Peapod.com — according to a study from Information Resources, Inc. Between November 2000 and February 2001, about 8,000 primary shoppers were…