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David Needle

David Needle is an experienced technology reporter, based in Silicon Valley. He covers big data, mobile, customer experience, social media, and other topics. He was previously the news editor for Enterprise Apps Today, TabTimes editor, and West Coast bureau chief of Internet.com.

Socialtext Unveils Yammer Migration Service

The latest news from enterprise social network provider Socialtext isn’t really a new feature, but an aggressive marketing move aimed at a competitor. Today, Socialtext announced a free migration service designed to move companies with users of the Yammer microblogging…

The Truth About Sales Leads

The business purpose of a customer relationship management (CRM) system is to capture new customers faster, grow them more predictably, and keep them as loyal repeat customers. A CRM system should streamline the revenue business process and make every dollar…

Socialtext 4.5 Adds Salesforce.com Connector

Enterprise social network vendor Socialtext has released a major update to its platform that adds a Salesforce.com “connector” and an advanced search feature called Socialtext Explore. Socialtext says the new connector, available now as a beta release, lets Socialtext users…

Socialcast Puts Social Media in Enterprise Context

Aiming to separate from the pack of players offering enterprise-friendly social media applications, Socialcast unveiled Reach, an extension of its core micro-blogging platform. Where companies like Salesforce (Chatter), Socialtext (Signals) and Yammer give enterprises Twitter- and Facebook-like capabilities behind the…