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David Needle

David Needle is an experienced technology reporter, based in Silicon Valley. He covers big data, mobile, customer experience, social media, and other topics. He was previously the news editor for Enterprise Apps Today, TabTimes editor, and West Coast bureau chief of Internet.com.

Tracking Ad Success in the New Era

SANTA MONICA, Calif. — Few things thrill online advertisers more than metrics — those magic statistics that, at least in theory, enable them to know exactly who is viewing their ads and whether those viewers successfully made a purchase, clicked…

LinkedIn Targets iPhone, Other Mobile Devices

Social networking site LinkedIn is the latest online service to take a more mobile-friendly stance, as wireless devices continue to become more Web-enabled and attract applications typically used by desktop and notebook computer users. The Mountain View, Calif.-based company today…

TomorrowNow Execs Gone Today

Oracle’s lawsuitover alleged trade secrets theft by an SAP subsidiary seemed to be on the back burner, but heated up quickly today. The company announced that “several managers” and Andrew Nelson, the CEO of TomorrowNow, “have chosen to resign.” Also,…

SAP In Acquisition Mode

SAP announced two significant acquisitions at its SAPPHIRE ’07 international customer conference in Vienna, Austria. The one that directly impacts the enterprise software giant’s flagship NetWeaver platform is the purchase of MaXware, a privately-held provider of identity management software with…

CRM With Google Flair?

Applications software vendor Etelos showed it has a little bit of Google in it with the beta availability of CRM for Google. The software, which takes the look of the search giant’s standard search interface homepage, is available in a…