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David Needle

David Needle is an experienced technology reporter, based in Silicon Valley. He covers big data, mobile, customer experience, social media, and other topics. He was previously the news editor for Enterprise Apps Today, TabTimes editor, and West Coast bureau chief of Internet.com.

IBM Promos SAP on the Mainframe

IBM further cemented its relationship to long-time partner SAP with today’s announcement of a $40 million investment by Big Blue. Specifically, IBM  said it plans to spend the money over the next five years to test, enable and support SAP…

New and Improved Salesforce.com?

Salesforce.com is expanding its horizons. The company’s new “Unlimited Edition” is no longer centered on customer relationship management applications for the mobile sales representative. Now users can run all of their business apps over the Web. The company also promises…

SAP Plays On-Demand Field

PALO ALTO, CALIF. — If further proof was needed that on-demand software in the enterprise is growing, software giant SAP provided it today with the unveiling of its first entry to the market. SAP’s on-demand solution is for customer relationship…

SugarCRM Expands Open Source Package

SugarCRM has added to its suite of commercial open source customer relationship management (CRM) products with the release of Sugar Enterprise Edition. The upstart CRM provider said the new offering is designed to extend the reach of its platform into…

Siebel Scores High CRM Marks

After facing numerous hurdles this year, there is some good news for Siebel Systems . The customer relationship management software company suffered from a revenue shortfall for the quarter ending June 30 on top of having to ease into the…

Hosted CRM Solution Delivers Quick Payback

Keeping tabs on sales opportunities and maximizing leads is a business necessity. But when a company grows at an accelerated rate through worldwide acquisition, the task of keeping track of sales efforts becomes all the more difficult, especially if newly…

CRM ‘Big Wins’ Will Influence Skeptics

As more enterprises design and install CRM systems, they’re learning that “privacy” must discussed in the same sentence as “customer service.” IT research firm Gartner Inc. says 40% of enterprises already with customer relationship management systems will rethink them with…

Giving Up on E-CRM?

It wasn’t long ago that the Internet was going to change direct marketing as we know it. The vehicle for that change? Something called electronic customer relationship management, or e-CRM. Quite simply, e-CRM would allow companies to instantly track and…