Which business intelligence (BI) product is right for you? Info-Tech Research analyst Gareth Doherty cautions users that the BI field has so many tools and sub-categories that evaluation can be confusing. This buyer’s guide to enterprise business intelligence, therefore, takes…
The business intelligence (BI) market has changed dramatically in recent years, as mergers, the cloud and the rise of open source and lower-cost alternatives have shaken up the landscape (see Business Intelligence Vendors Wrestle with Mergers, the Cloud and Open…
Open source CRM software projects are growing in number, but analysts question whether they’ll meet with widespread acceptance by enterprises. Rachel Flewelling of Info-Tech Research Group said flatly, “Our clients just aren’t interested in open source CRM, so we don’t…
When it comes to customer relationship management (CRM) software and services, there are a lot of choices out there. But which one is right for you? We’ll look at a handful of enterprise CRM vendors — Oracle, Salesforce.com, SAP, Microsoft,…
Salesforce.com (NYSE: CRM) has been a dominant force in the sales force automation and CRM markets, thanks to the company’s early embrace of the cloud. Oracle (NASDAQ: ORCL) hopes to halt that momentum. At this week’s Oracle OpenWorld conference in…
Back in the old days, customer relationship management (CRM) was a simple affair: It consisted of a receptacle for customer information, a means of accessing it easily, a way to track activity on specific clients, and a few reports. While…
The business intelligence (BI) market has been expanding at a rapid clip — 20 percent a year for much of the last decade. But the rate of growth slowed last year and may remain subdued for some time. According to…
The Federal Trade Commission (FTC) wants Internet users to be able to opt out of behavioral tracking across the Web, which some say could hurt online marketing and customer relationship management (CRM) efforts. The FTC will soon propose voluntary measures…
Recent Harris Interactive surveys reveal that most customers still do not trust companies to handle their personal information responsibly. Reflecting consumer mistrust, several governmental regulations have emerged to legislate security and build consumer trust. The laws are complex, demanding stiff…
The facts of life regarding Customer Relationship Management (CRM) are both shocking and remarkable. On the plus side, the technology’s popularity is obvious — from annual revenues of about $2 billion in 1999, CRM vendors are expected to rake in…