By Andrew Wilson, CIO at Accenture In recent years, companies have begun to look beyond existing collaboration models for new ways to engage and interact with employees. And it’s no wonder – According to a 2014 article by the Entrepreneur…
Users can gain two months of free access to ZoomInfo’s online database in exchange for their Outlook business contacts. ZoomInfo has announced the launch of FreshContacts, an offer of two free months of unlimited access to ZoomInfo’s online database of…
Is it me, or has this year flown by? It’s time to finish up the year’s major projects before the lockdown on development moves them from the “must be done by Q4 2004” to the “maybe next year” list. Not…
CRM is a no-brainer. Obviously, companies must react to customers’ needs and show them the “right” products to buy. They need to keep consumers interested in their products and encourage loyalty through superior products and services. What about companies that…
Although the Internet provides the ability to scale your customer base without scaling your online sales force as quickly as you’d have to in the offline world, there’s no replacement for the human connection between buyer and seller. This week,…
So many of you e-mailed following my last column, here’s a follow-up. I’d specifically addressed mass customization of products, as opposed to the “mass customization” many people use when describing user experience. I’ve always found the differentiation between “personalization,” “customization,”…
I just keynoted the World Congress on Mass Customization and Personalization in Munich. It was wonderful to meet so many smart people, all thinking about the issues surrounding Mass Customization (MC) and personalization. MC is a fast-growing trend. What is…
“As soon as possible” (ASAP) is not as nebulous as you might think. Customers are innately aware of what an acceptable timeframe is for certain interactions. These expectations are generally based on the status quo, available information reporting, and communications…
Every now and then, I get really inspired by a great piece of copywriting. Over the weekend, I was down at the Jersey Shore (Long Beach Island, for those in the area) and saw a really wonderful sign at the…
I talk a lot about building relationships with customers on their terms. Many of my columns focus on the different ways to interact with customers that make sense to them: understanding cultural differences, channel preferences, and language usage. What I…