By Tony Ventrice, Badgeville The future of the workplace has been re-imagined in the image of Facebook. More software for the workplace is becoming “social” and, if your job involves a computer, you’ve probably already experienced this new breed of…
By Arsalan Tavakoli-Shiraji, Databricks The explosion of data across the enterprise has led to an increased focus on how to get value out of that data. The first step for most enterprises is to establish the Big Data platform itself.…
The pace of change in business today is rapid, making an enterprise’s relationships with its customers ever more important, said Thad Kahlow, CEO of BusinessOnline, an enterprise digital marketing agency, at the recent Online Marketing Summit. Big Data can give…
Can Big Data help enterprises make sense of their social media efforts in order to create more business value? Does the mashup of Big Data and social media enable organizations to understand their customers better and establish a higher level…
George Mathew, COO and president of Alteryx, earlier this year predicted that one of the top business intelligence trends for 2013 would be the emergence of the data analyst, a role he defined as “specialists who can bridge the gap…
Many companies spend pots of money on analytics for their websites and social media channels. Yet too often they don’t know exactly what they’re looking for in the data, they don’t fully understand the analytics software tools, or they haven’t…
You shot a clever video, edited it, and added titles and transitions. You uploaded it to YouTube and watched the number of viewings climb. But for some reason, your YouTube epic hasn’t delivered any new business. What’s up with that?…
Many small e-tailers worry bad reviews posted online by unhappy customers will seriously hurt their business. The truth is, negative reviews don’t happen that often. And even when they do, they can actually be a good thing for e-tailers —…
A Web analytics program is like an airplane pilot’s navigation system. As pilots look to their dials and scopes to steer the plane, site owners monitor the data from their Web analytics software to help them run their site. An…
Courtesy of ECommerce-Guide.com When it comes to shopping online, teenage users are a contradiction: Most teens don’t have their own credit card, yet they love to shop online. (Which simply proves they have access to their parents’ card). About 80…