Default image

Melaney Smith

Data-Blind

Mark Sakalosky’s ClickZ column, Fluffing the Numbers, included a thought-provoking hypothetical story about how the online world might operate if our ad rates were set using an artificial “sweeps” period, as TV rates are. I read his piece the same…

In-House Market Research

In my last column, I mentioned using new employees to help take a fresh look at your site, to see it with “virgin eyes,” as one reader put it. It’s not that hard to do but requires you to check…

Who Are Your Best Customers?

Do you know who your best customers are? (Some of you will admit you don’t. You probably attribute that to your inability to get reliable customer data. We’ll deal with that in another column.) Those of you who do say…