Sailthru, a provider of automated marketing solutions, has raised $20 million in a Series C financing round led by Scale Venture Partners. The company plans to use the capital to add to its global sales, engineering and marketing teams. ScaleVP’s…
Here’s a frightening fact: More than 400 of the companies that were in the Fortune 500 in 1955 are no longer around today. To put it another way, only 65 of that elite 500 were able to adapt quickly enough…
Social CRM is a phrase that is getting a growing amount of buzz – despite the fact it is frustratingly difficult to pin down. Perhaps the simplest way to view it is as the intersection of the well established customer…
As mentioned in an earlier article, tablet-based conferencing is a rapidly growing niche of the Web conferencing market. The market for tablet conferencing is dominated by several big name players, including networking and remote computing giants Cisco Systems’ WebEx and…
The enterprise Web conferencing market is enjoying explosive growth – almost 20 percent per year, according to research house TechNavio. It’s not hard to see why. Web conferencing requires no expensive hardware, can be set up in a couple of…
Human capital management (HCM) software used to be a mere afterthought when it came to enterprise resource planning (ERP) purchasing decisions, but not anymore. In fact you could argue that cloud-based HCM and financial planning software companies like Workday are…
It’s difficult to talk about Big Data processing without mentioning Apache Hadoop, the open source Big Data software platform. But Hadoop is only part of the Big Data software ecosystem. There are many other open source software projects that are…
Web applications which aggregate vast quantities of publicly available data and turn it into useful information for customers — for a fee — are a natural progression of software-as-a-service. These Big Data applications — or BDAs, as some are calling…
If you’re responsible for marketing a product or a brand, monitoring what people are saying on social media, and interacting with them when appropriate, is becoming increasingly important. That’s why there are a large number of social media monitoring and…
The rise of social media over the past few years has led to an explosion in applications and services offering social media monitoring and listening. Monitoring and listening are often used interchangeably by users and even by vendors themselves, but…