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Robyn Greenspan

8 Convenience Factors

Which do you prefer — going out to the mall where parking spots are scarce and crowds are plentiful? Or shopping from the comfort of your robe and slippers and finding exactly the items you want? With an increasing number…

Salesforce.com Announces First Online CRM Service

SAN FRANCISCO, CA–Salesforce.com has introduced a seamlessly integrated, online CRM system that can be operated without software installations or additional hardware. The fully customizable component hopes to revolutionize the manner in which e-businesses support and manage customer relationships. The $50…

Interaction = Satisfaction

Any site enhancements that increase visitor interaction can improve customer satisfaction. And content consumers can be very profitable. But, for small e-businesses, some of the better customer relationship management tools, such as live chat, can often be cost-prohibitive. With GetMeLive…

9 Navigational Steps

The most diligently marketed e-commerce site that contains the best products can waste away from lack of sales. If customers can’t easily locate items and proceed through check out quickly, your profits and traffic could get lost too. Usability is…

Feeling E-Bandoned?

Have you been wandering the aisles of your e-store only to find wayward carts, spilling over with unpurchased goods? Well, you’re not alone. Shopping cart abandonment is a major issue that e-tailers have added to their collective lists of “things…

Beyond Basic Customer Service

Good old-fashioned customer service, or “customer relationship management” as it’s now being called, has evolved into becoming one of the technical skills that comprise the e-business machine. There are various systems, processes, and routers that accommodate every type of customer…