Salesforce.com users who logged on Friday morning might have noticed a new link. Clicking on it automatically added a salesforce.com menu to Microsoft Office 2000 or 2003 Word, Excel and Outlook. Salesforce.com’s Office Editions integrates the company’s hosted CRM application…
Bolstering its technology portfolio and customer list, CRM vendor KANA said Monday it would acquire Hipbone for an undisclosed sum. Kana provides knowledge management, e-mail marketing, customer contact center operations, marketing and analytics applications, while Hipbone enables live chat, co-browsing…
E-mail marketing technology firm Responsys Monday launched its Marketing Performance Center, a new Web-based reporting and analytics tool aimed at providing sophisticated and in-depth analysis of multiple metrics across multi-channel marketing campaigns. Palo Alto, Calif.-based Responsys will provide Marketing Performance…
Hosted applications provider Salesforce.com Tuesday took the wraps off of a new developer’s tool kit for making Internet-based business apps. Dubbed “sforce,” the company says the platform lets software engineers use the tools they love when writing programs. The reason…
