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Business Intelligence: November 2004

Business Intelligence (BI), analytics, and data mining software and solutions. - Archive for November 2004

Web Analytics - Who's Mining the Store?

Before you can effectively analyze customer behavior, you need to determine who at your company will be responsible for tracking the data.

Merge E-Mail Campaign Results Into Your Web Metrics

WebTrends and ExactTarget strike a deal for an integrated solution that lets merchants better understand how to tweak their e-mail efforts.