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SAS Intros Data Analytics for Social Media

By EnterpriseAppsToday.com Staff     Feedback

The new service helps companies act on intelligence gleaned from online conversations on social media sites.

SAS has introduced a new service called SAS Social Media Analytics.

"The service reminds us a lot of what we see emerging in data analytics for the enterprise," writes ReadWriteEnterprise's Alex Williams. "The SAS service imports data from internal and external sources. It can archive and analyze more than two years of information from Facebook, Twitter, YouTube, discussion forums, blogs and other sources. It is designed to provide a form of predictive analytics that can be applied, for example, to develop marketing strategies such as brand development."

"SAS Social Media Analytics platform shows how deep social technologies are filtering into the enterprise," Williams writes. "It's important to identify data from social networks as additional data points that when integrated can provide insights, for instance, into campaigns and CRM environments."

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"Consumers are online right now talking about your products and services, their experience, and their likes and dislikes," says Mark Chaves, director of media intelligence solutions at SAS. "Smart marketers aren’t just listening to online chatter; they are analyzing it to better focus resources and build engagement and loyalty. SAS Social Media Analytics helps marketers combine data from online conversations with other data to build a more complete picture of each customer. And then use these analytically driven insights to predict and act."

Click on the following to read the ReadWriteEnterprise article: Social Media Analysis: SAS Makes Its Play

This article was originally published on April 13, 2010
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