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SAS, EMC Team Up for High-Performance Analytics

By Vangie Beal     Feedback

The two companies will use the EMC Greenplum Appliance to analyze large amounts of data.

Business analytics pioneer SAS says it will give customers a better view of critical information using a purpose-built EMC (NYSE: EMC) Greenplum Data Computing Appliance.

EMC acquired Greenplum last year and announced its plans to forming a new "data computing" division within EMC.

Now SAS is tapping the EMC Greenplum data warehousing appliance to offer high-performance analytics to its customers. This new offering from SAS on the EMC Greenplum Data Computing Appliance will provide an environment for customers to perform analytical exploration across all departments and scenarios — not just a segment or sample — to get a more accurate overall perspective of their business and make better-informed decisions.

EMC and SAS say the new offering will be able to solve "Big Analytics" problems in seconds instead of days or hours.

"Analyzing large amounts of data quickly to get at answers that drive time-sensitive business decisions is a competitive differentiator in today's market," SAS CTO Keith Collins said in a statement.

Dan Vesset, program vice president of IDC's business analytics research, stated, "An increasingly sensor-based, mobile-enabled and instrumented environment — what IDC calls the Intelligent Economy — is driving big data trends, not just in terms of volume but also in type, complexity and rate. Capturing, analyzing and managing such dynamic data is increasingly viewed as a competitive advantage for organizations to solve a variety of complex problems — such as health care diagnostics, drug safety, fraud patterns and terrorist detection — and influence timely and better decisions."

EMC and SAS also cited the example of companies that need real-time, next-best offers and customer engagement processes for customer retention analysis, experience optimization, marketing campaign management and cross-sell/up-sell.

The new SAS High-Performance Analytics offering is part of the SAS High-Performance Computing portfolio, which spans in-database analytics, grid computing and in-memory analytics, and will be generally available on the EMC Greenplum Data Computing Appliance in the fourth quarter of this year.

For more on high-speed analytics, see Analytics and In-Memory Databases Are Changing Data Centers

This article was originally published on April 13, 2011
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