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Top 5 Measurable Attributes of Social Business Intelligence

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What do all these tracking tools provide to guide strategy and tactics?

Today there is a wide range of social media initiatives for business intelligence (BI) to support decision making. This Search Engine Watch guide offers best practice advice on the top 5 tools and measurable attributes of social business intelligence.

"1. Volume of Conversation and Share of Voice: Find and track a significant amount of content within online "conversations" that matter to you most. For benchmarking purposes, conversations are often segmented by subject matter (competitive/industry brands, products, services) and source (Twitter, Facebook, blogs, forums, etc).

"2. Identification of Key Themes, Opinions and Trending Topics: The tag cloud is a basic representation of this. If the volume of data warrants, filtering conversations by theme and topic is a way to obtain deeper meaning and value.

"3. Sentiment Analysis: The main function is indexing the tone of conversations (positive, negative or neutral), with more sophisticated insights gained through content matched to varying degrees of sentiment (satisfied vs. very satisfied)."

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This article was originally published on September 21, 2010
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