Analyzing data isn’t really that difficult. Customer-focus strategists, database management consultants, customer relationship management (CRM) integrators, and data modelers have managed to complicate this function a bit, but that’s just because they don’t have the benefit of the teachings of…
Vendors of business intelligence applications stand to gain a sizable share of the European corporate wallet in the coming years, despite closely scrutinized IT spending, a study by Datamonitor found. Business intelligence (BI) applications include solutions for CRM, financial analysis,…
Interliant Inc. (NASDAQ:INIT), the Purchase, N.Y.-based provider of managed messaging, managed hosting, security and Web hosting services, today launched a new Web tracking and reporting service for its customers hosted on the Lotus Notes Domino platform. The browser-based service has…
WebSideStory Inc., a San Diego, CA-based provider of outsourced e-business intelligence services today announced an alliance with Reston, Va.-based comScore Networks, a provider of data-based Internet infrastructure services, to launch HitBox Benchmarker, a new service offering detailed analysis of visitor…
E-commerce sites need to understand buyer behavior, of course, but careful data collection and analysis can allow them to know much more. It’s essential for any reseller (online or offline) to know something about customer buying habits if they are…
Speakers from Business Objects, a Business Intelligence (BI) solutions provider, discussed the importance of Customer Intelligence (CI) in CRM at a function held Wednesday morning. According to Paul Clark of Business Objects, CI is BI sourced from and centered around…
MicroStrategy Inc. (NASDAQ:MSTR), a Vienna, Va.-based developer of business intelligence software, said that Sydney, Australia-based Bonlac Foods has selected the MicroStrategy Business Intelligence Platform to increase efficiency and productivity by improving the delivery of business information to its users. With…
Business-intelligence software developer MicroStrategy Inc. (NASDAQ:MSTR) said that Blockbuster Inc.’s (NYSE:BBI) Blockbuster U.K. unit will use MicroStrategy software to drive its customer-insight initiatives. MicroStrategy officials said Blockbuster has selected the MicroStrategy Customer Analyzer suite of analytical CRM (customer relationship management)…
Orbitz, the online travel agency founded by American, Continental, Delta, Northwest and United airlines, will utilize Informatica Corporation’s eSite analytic application to enhance customer satisfaction. Orbitz experienced customer service problems when it was launched, due to overwhelming demand and traffic.…
Good business intelligence software is designed from the top down. It answers the question: “What do we need to know?” instead of “What can you tell us?” The main problem with most business intelligence software is that it provides too…