In our last installment, we looked at how CLV (customer lifetime value) — the measure of potential income streams and costs over the lifetime of a customer — has become increasingly less relevant in the hyper-competitive, fast-changing, global electronic marketplace.…
By Matt Cutler Imagine being a custom tailor and trying to fit a customer’s clothes without taking measurements. Sure, you could make a best-guess, but you’d never really provide that customer with a proper fit. And as a result, you…
By Authur O’Connor Measuring CLV (customer lifetime value) used to be considered — and for many it still is — a prerequisite to any investment in CRM (customer relationship management). After all, without first measuring the potential value streams, how…
by eCRMGuide.com Staff Business Objects, developer of business intelligence (BI) solutions, has created the Business Objects Open Customer Relationship Management (CRM) Partner Initiative — a consortium of application providers, consulting companies and software vendors, bringing a complete CRM solution to…
When AXA Financial Inc., a New York-based diversified financial services company, focused on its products, it didn’t bother with customer relationship management or CRM analytics. Customers? They weren’t even on the radar screen. AXA is a company with $565 billion…
Cognos (Nasdaq: COGN), a leading business intelligence company, and lebensart technology, a provider of customer delivery solutions, announced Monday (April 30) that they have partnered to cater to businesses in the hospitality industry. The alliance will integrate Cognos business intelligence…
SUNNYVALE, CA–Hyperion, a business analysis software developer, has announced a new agreement with IBM to integrate Hyperion’s suite of eCRM analysis applications with the IBM WebSphere Commerce Suite. The company says the combination of IBM WebSphere Commerce Suite and Hyperion…
The worldwide demand for analytical applications is being led by customer relationship management (CRM) initiatives, a market that will record revenues upwards of $2 billion by 2004, according to International Data Corp. (IDC). The need for new and established companies…
PLEASANTON, CA–PeopleSoft Inc., a eBusiness application provider, has announced the on-time delivery of PeopleSoft Customer Relationship Management (CRM) Analytics, a pure internet suite of applications that the company says enables businesses to measure the effectiveness of sales, marketing, and customer…
CAMBRIDGE, MA–Torrent Systems, Inc., a provider of enterprise Analytic Customer Relationship Management (CRM) solutions, today unveiled WebHouse for Orchestrate. The company says it is the first enterprise CRM solution that transforms and analyzes massive volumes of clickstream, demographic, and transactional…