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Integrating Enterprise UC with Social Networking

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Responding to customers and prospects requires unified communications (UC) and call center applications to be tightly integrated to social networking.

With social media reaching ubiquity big business can’t afford to sit on the sidelines. As suggested in this Enterprise VoIP Planet article, enterprises need to respond to customers, reaching out proactively through unified communications (UC) and call center applications tightly integrated to the universe of social networking.

"Offered as part of the OpenScape Fusion Social Media Integration solution, Siemens’ new tools are being released as prototypes, a proof of concept offering. These early-version tools include an SDK (software developer’s kit) and social media APIs (application programming interfaces).

"There’s no packaged solution yet. Rather, enterprise users can build apps themselves or engage Siemens to build custom integrations. Sedgewick estimates it will be another five years before ready-made, off the shelf tools will be available to drive integration of social media in UC and call centers."

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This article was originally published on July 19, 2010
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